Acc

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Profile
Introduction | Business | Partnership | Brands | Location |
Introduction

ACC, set up more than six decades ago, is one of India’s largest cement manufacturers. Over the last decade and a half, the company has invested more than Rs.20 billion towards capital expenditure. In the last six years, its cement capacity has expanded from seven to 16 million tonnes per year. ACC is one of the largest research and consultancy organisations in the Indian cement sector and is also one of the pioneers in the area of advanced materials.

Incorporated as The Associated Cement Companies Limited in August 1936, ACC established India’s first entirely indigenous cement plant at Chaibasa in Bihar in 1947. An innovative step in 1955 was the use of the waste product calcium carbonate sludge from the fertilizer factory at Sindri for ACC’s Sindri Cement Works. In 1961, ACC manufactured Accocid Cement, which resists the corrosive action of acids and chemicals. In 1982, the company commissioned the first 1 million tonne per annum (mtpa) plant in the country at Wadi, Karnataka.

A pioneer in cement and Ready Mixed Concrete (RMC), ACC is also a leading Indian player in the refractories segment. ACC manufactures various types of ordinary portland cement, composite cement and special cement. It also provides consultancy services in the areas of project engineering, geological investigation and environment management.
Business

ACC has introduced two highly specialised and customised services:

* Bulk cement: ACC — in a joint venture with the government of India — has set up a bulk unloading terminal at Kalamboli, Navi Mumbai, to bring its cement from the ACC plant at Wadi in Karnataka. The terminal has two 5000-ton-capacity silos to store the cement which is transported in specially designed railway wagons. The company has its own fleet of 15-ton road-bulkers in which cement is then brought to the end-user s construction site. The prospective customers for bulk cement are RMC manufacturers, institutions, contractors, builders, manufacturers of pre-cast fabricated concrete blocks, asbestos sheets and many more.
* Ready mixed concrete: ACC set up India s first commercial RCC plant in Mumbai in 1994. Today the company is the largest manufacturer of RMC in India with 10 modern plants in Mumbai, Bangalore, Kolkata, Chennai and Delhi. Prestigious projects such as the Mumbai-Pune Expressway, the Indore-Dewas bypass, Kolkata and Delhi Metro Rail projects and most of the new bridges and flyovers in Mumbai used ACC RMC.

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Partnership

ACC has entered into a joint venture with Almatis, a global leader in the development and manufacture of high quality specialty alumina products. The plant is located at Falta Industrial Growth Centre in West Bengal and spread over 6.3 acres of land. Overseas, ACC has partnered with Saudi Arabia’s Yanbu Cement Company since 1979 to operate and manage a 3.3 mtpa cement plant owned by the latter. Iran and India Cement Engineering Consultants PJS (IICEC) is a joint venture company between ACC and Fars Khuzestan Cement Company, Iran s largest cement company. IICEC provides consultancy services to the Iranian cement industry. In Nigeria, ACC has been retained by Dangote Industries, a leading diversified industrial group of the African nation, to provide comprehensive engineering consultancy for setting up their proposed new greenfield cement plants of capacity 3 x 7000 tonnes per day (tpd) and for optimisation and upgradation of their existing plants from 2 x 2000 tpd to 2 x 3500 tpd.

Brands

ACC cement is marketed in specially designed 50 kg bags with different coloured bands along the sides. The company’s prominent brands include:

* ACC Samrat: An ordinary portland cement which surpasses the requirements of IS: 12269-53 grade, it is produced from high quality clinker ground with high purity gypsum.
* ACC Suraksha: It is a new, special composite cement, produced by intergrinding higher strength ordinary portland cement clinker with high quality processed fly ash and is based on norms set by the company s R&D division.
* ACC Super: This is a slag-based blended cement that imparts strength and durability to all structures. It is manufactured by blending and inter-grinding ordinary portland cement clinker and granulated slag in suitable proportions.

Location

ACC s range of cements and blended cements are manufactured at its 12 plants located across the length and breadth of the country. They are marketed through a network of 11 regional marketing offices, 16 area offices, and 160 warehouses. This is backed by a countrywide network of over 9,000 dealers who, in turn, are assisted by their sub-dealers.